Country Branding and Business Promotion
With the globalization, countries compete with each other to establish their own brand image and to promote international exposure. This program consists of three components for allocating funds, funding assistance to ICT Associations and for engaging in overseas business/country promotional activities. This strategy will feed back into the country’s brand image and will be a driving force to achieve following objectives.
ICTA will provide funding assistance for business promotion activities proposed by stakeholders and also will undertake country and business promotion activities. It will include
- Facilitating the logistical arrangements for exhibitions and networking events
- Engaging with global IT- BPM companies and encourage them to set up in Sri Lanka
- Inviting/ engaging IT-BPM industry advisors and international media to publish content on the Sri Lankan IT BPM Industry