Country Branding and Business Promotion

With the globalization, countries compete with each other to establish their own brand image and to promote international exposure. This program consists of three components for allocating funds, funding assistance to ICT Associations and for engaging in overseas business/country promotional activities. This strategy will feed back into the country’s brand image and will be a driving force to achieve following objectives.

ICTA will provide funding assistance for business promotion activities proposed by stakeholders and also will undertake country and business promotion activities. It will include

  • Facilitating the logistical arrangements for exhibitions and networking events
  • Engaging with global IT- BPM companies and encourage them to set up in Sri Lanka
  • Inviting/ engaging IT-BPM industry advisors and international media to publish content on the Sri Lankan IT BPM Industry


  • To create visibility for the Sri Lankan IT BPM Industry brand.
  • To provide opportunities for local IT and BPM companies to exhibit at Local and International Exhibitions.
  • To provide opportunities for Local IT and BPM companies to network with local and foreign parties with an intention of doing business.

In Essence

This strategy promotes international exposure for the domestic ICT Industry in designated countries.


ICT Agency, Industry Associations, EDB, BOI, Business Chambers
  • Brand exposure in UK, Europe, Australia and Africa
  • Awarded NOA outsourcing destination of year in 2013 and 2014
  • Improvement in the ATKEARNEY Rating for Offshore Destinations
  • Improvement in the Gartner Rating for Offshore Destinations
  • From the above 20 companies have Australian partners and 8 have offices in Australia
  • Partnerships made with Government and trade entities in Australia
  • Sponsor of NOA Awards in 2013
  • Creation of the Sri Lanka IT BPM Destination brand
  • 57 unique companies participated in networking events in Sydney, Brisbane and Melbourne
  • 40 unique companies participated at CeBIT Australia during 2011-2013
  • 17 unique companies participated at Gartner Symposium and Exhibition, Gold Coast during 2013-2015
  • 6 companies participated at Mobile World Congress, Barcelona, Spain
  • Country pavilion organized at Gartner Symposium and Expo, London, UK
  • Competitive Benchmarking report produced by ATKEARNEY
  • One on One meetings with 40+ Gartner Analysts