Country Branding and Business Promotion
The programme is endorsed by destination branding models adopted successfully within the Tourism industry and by countries such as Singapore, India, South Africa, France, Germany and Argentina, in branding Sri Lanka with view of stimulating its export growth, attracting foreign investment and managing negative stereotyping.
The ICTA engages in overseas business/country promotion activities with the main intention of creating country branding/positioning targeting captives, analysts etc. promoting the country as a viable destination to setup an offshore operation, attracting ICT investments to the country and exploring overseas business promotion opportunities for local companies.
In achieving the target of USD 5 billion in export revenue by 2022, ICTA through the ‘Country Branding and Business Promotion’ project conducted under the Industry Development Programme, focuses on promoting Sri Lanka as a destination to source technology and skill.